Business Workshops for the Greater Roxbury Business Community

GREATER ROXBURY BUSINESS ASSOCIATION (GRBA) ANNOUNCES ITS 2019 BUSINESS WORKSHOPS SCHEDULE SPONSORED BY MARGARETVILLE TELEPHONE COMPANY (MTC): 

  • Run Your Business Smarter Not Harder with Mercedes Gonzalez / January 29, 5:30 – 7 pm;
  • Effective Website and SEO with Susan Aleksejczyk / February 26, 5:30 – 7 pm;
  • How to Leverage Content Marketing to Boost Reputation and Sales with Simona David / March 26, 5:30 – 7 pm;
  • Grant Writing with Peg Ellsworth / April 30, 5:30 – 7 pm;
  • Social Media for Small Business with Becky Tyre / May 28, 5:30 – 7 pm;

All workshops are tailored to small business owners and entrepreneurs who seek to grow their businesses by learning new skills and gaining expertise from leading business professionals in our community.

I. Run Your Business Smarter Not Harder with Mercedes Gonzalez / January 29, 5:30 – 7 pm

You have a business now what? How do you scale, how do you grow and most importantly how can you balance life and work? One of the mantras Mercedes Gonzalez believes in is “how do you work as little as possible for the most amount of money.”

The hour plus workshop will help you put a plan of action together to help you work smarter and not harder.

Mercedes Gonzalez has been considered a retail industry leader for over 20 years – having founded her own strategy and brand developing agency, Global Purchasing Companies, in New York City in 1998. She has traveled to over 50 trade shows every year in eight countries since then, establishing plans and strategies for retailers and emerging designers across the globe. Her debut book, Chronicles of a Fashion Buyer, is currently the number ONE new release on Amazon for fashion and textiles, and it has already sold out four times in the few months since its release. Mercedes is a preferred speaker at a multitude of regional and international fashion events including Miami Fashion Week, Jamaica Fashion Week, Asia Fashion Summit, and the Istanbul Textile Conference thanks to her “no-nonsense” reputation. She owns Just Shop Boutique, a designer discount store located in Arkville, NY.

II. Effective Website and SEO with Susan Aleksejczyk / February 26, 5:30 – 7 pm 

Susan Aleksejczyk, designer and content developer for Catskill Muse, will review the best search engine optimization (SEO) techniques to improve search engine results for both new or existing websites. Susan will discuss the best website design and hosting options as well as compatibility with top search engines to help you get high rankings based on relevant searches.

Susan Aleksejczyk has built her career in the advertising and marketing industry. She was previously employed at a NYC marketing firm whose clients included big brands. Susan is currently the Sales and Marketing Coordinator for MTC. Her vast experience in various industries has allowed her to provide her clients with a unique perspective on their marketing and website needs. As owner of Catskill Muse, she concentrates her business on website design best practices and the latest in SEO techniques. 

III. How to Leverage Content Marketing to Boost Reputation and Sales with Simona David / March 26, 5:30 – 7 pm

This workshop will expose participants to the benefits of content marketing such as increasing brand awareness and name recognition, attracting new leads and prospects, increasing sales, and retaining and expanding customer base through a series of case studies and best examples from the industry. Rather than making a direct sales pitch, content marketing engages the audience through valuable creative content, and establishes an emotional connection with the followers, who, in the words of Seth Godin, will become your “tribe.” Examples of content marketing include: how to guides, white papers, newsletters, presentations, blog posts, social media posts, videos, podcasts, infographics, product descriptions, reviews, testimonials, and others.

Simona David is a media consultant with over a decade of experience in the publishing and marketing industry. Ms. David has worked with lobbyists, award-winning advertising executives, travel and tourism professionals, artists, writers, entrepreneurs, and non-profit organizations. Her website is simonadavid.com.

IV. Grant Writing with Peg Ellsworth / April 30, 5:30 – 7 pm

This workshop will help equip participants with the tools needed to search and solicit grants from State, Federal and Local sources. Peg Ellsworth will discuss the basic dos and don’ts in soliciting grants and best practices for developing successful applications. She will also cover resources available from NY State as part of the Consolidated Funding Application for both businesses and not-for-profit organizations.

Peg Ellsworth is the Executive Director of the MARK Project, whose mission is to provide resources and help build the capacity of individuals, organizations, businesses and municipalities in the towns of Andes, Bovina, Middletown, Roxbury and Shandaken, and the Villages of Fleischmanns and Margaretville.

V. Social Media for Small Business with Becky Tyre / May 28, 5:30 – 7 pm

In this workshop Becky Tyre will explain the differences in each social media platform and show you some tips to make Facebook and Instagram work for your small business. Specifically, she will address Facebook Events, Page Layout, Hashtags, how frequently to post, how to reach a broader audience and gain more followers.

Becky Tyre is a writer, retail consultant @RetailDetails, contributing editor at Gifts & Decorative Accessories magazine and a shop local advocate. She lives in Roxbury, NY.

All workshops will be held at the MTC Building, 61 Academy Street, Margaretville, NY. To register, go to https://www.visitroxbury.com/business-workshops. Class fee is $25 for GRBA’s members, and $35 for non-members. For more information, contact roxburybusinessassociation@gmail.com.

Greater Roxbury Business Association (GRBA) for the Town of Roxbury, NY is a community / grassroots organization comprised of business owners and self-employed individuals working to increase awareness of existing businesses in the community, and to build a more cohesive and prosperous business environment, to serve the hamlets of Roxbury, Grand Gorge and Denver. The GRBA receives technical assistance from the MARK Project — a 501 ( c ) (3) not-for-profit community and economic development organization. For more information, visit roxburybusinessassociation.com.

 

ART CONVERSATION AND WRITING WORKSHOP AT THE ZADOCK PRATT MUSEUM

ART CONVERSATION AND WRITING WORKSHOP WITH AUTHOR SIMONA DAVID

SATURDAY, SEPTEMBER 8, 2018, 1 – 2:30 PM

THE ZADOCK PRATT MUSEUM, 14540 MAIN STREET / RTE 23, PRATTSVILLE, NY

As guest of the Zadock Pratt Museum, Simona David, author of “How Art Is Made: In the How Art Is Made, Book Release 2017Catskills” (2017), will talk about her experience interviewing artists, and discuss what moves and inspires the creative mind, how a new artistic project is born, how materials are used and different stylistic choices are made, how setbacks are dealt with, and how success is celebrated.

Ms. David will then teach a workshop on art writing, and discuss various research and writing techniques.

To register, call Pratt Museum at (518) 937-6120.

This event is funded in part with public funds from the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.

 

Newly Opened Writers’ Residency in Roxbury

Roxbury, an international destination in recent years given its wildly popular attractions The Roxbury Motel and Plattekill Mountain, is now home to a Writers’ Residency, newly opened by writer Annie DeWitt and photographer Jerome Jakubiec. The three-day residency program includes accommodations, meals, workshops and manuscript review by DeWitt, who teaches writing at Columbia University and is the author of White Nights in Split Town City, greatly reviewed by The New York Times.

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© 2018 Simona David

The residency, which opened on July 11, hosted an inaugural Editors’ Panel on July 13, featuring Jonny Diamond, editor in chief of LitHub, and Tracy O’Neill, author of the acclaimed novel The Hopeful and editor of the literary journal Epiphany. Diamond and O’Neill talked about the submission process to literary journals.

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© 2018 Simona David

Read full article in Chronogram to learn more about this marvelous retreat in the Catskill Mountains.

Art in the Catskills 2018 Events

How Art Is Made

4/29 Writers Unbound Literary Festival, Union Grove Distillery, Arkville, NY

6/23 Catskill Interpretive Center Book Festival, Mt. Tremper, NY

7/28 – 29 AMR Open Art Studio Tour, Halcottsville, NY

8/19 Blink Art Gallery, Andes, NY

9/8 Zadock Pratt Museum, Prattsville, NY


Look for our news releases to learn more about upcoming events.

Business Writing Workshop

Business Writing

Writers in the Mountains (WIM) introduces a six week long Business Writing workshop with Dara Lurie, running from August 11 to September 15, 2016. The class will be held Thursdays from 4 to 6 pm at the Phoenicia Public Library.
This class, dubbed Author Breakthrough, is a program for small business owners, artists and freelance writers who wish to create valuable content and great marketing copy. No one understands the heart and soul of your business better than you do. Now it’s time to communicate your vision using effective stories and expert content. You do not have to be a professional writer to create great content. The most important function of your content – whether it’s a book, blog, story or expert article – is to connect with your core message and bring that message into sharp focus for your audience.
In Author-Breakthrough you’ll have access to the experience of like-minded entrepreneurs who will provide the valuable feedback you need to develop and refine your message. The class includes engaging writing and dialoguing activities, content development sessions, creative think-tank environment to develop and test your ideas. By the end of the program you’ll have ready-to-publish articles, stories, or blogposts, and client-attracting copy for email or social media posts as well as an action-plan for best use of your content and copy.
Dara Lurie is an author, workshop leader and book coach who helps writers of all levels discover their passionate and original voices in stories. She received her Bachelor of Arts in Film & Theater from Vassar College and her M.F.A. in Creative Writing from Hunter College. Her first book, “Great Space of Desire: Writing for Personal Evolution” is a memoir and creative guide for writers. For over twelve years, Dara has facilitated writing workshops and retreats in diverse locations from college classrooms in New York City and the Hudson Valley to an open-air pavilion in the Costa Rican Rainforest. This year, she launched a new online mentorship program for small-business owners who want to create inspired content and marketing copy to grow their business.
To register, call Jean Stone at (607) 326-4802, or e-mail her at jtstone@catskill.net. To register online, visit writersinthemountains.org. Class fee is $100, if you register and pay by July 21, and $125 after that.
Writers in the Mountains is a 501 ( c ) (3) not-for-profit organization with a mission to provide a nurturing environment for the practice, appreciation and sharing of creative writing. Online at writersinthemountains.org.

Nonfiction Book Proposal Workshop

nonfiction book proposalWriters in the Mountains (WIM) announces Selling Your Nonfiction Book: The Art of Proposal Writing, a Sunday seminar with Leslie T. Sharpe, June 7, 1 to 4 pm, at the Andes Public Library.  In three information-packed hours, Leslie will effectively detail what it takes to write a winning nonfiction book proposal, illustrated with several handouts. In the second half of the seminar, she will invite writers to present their projects for evaluation and input in order to best shape their own top-notch “winning” proposal.

In addition to its diversity of forms, nonfiction also offers writers (which literary fiction does not) the possibility of having an incomplete manuscript accepted by an agent or editor— accompanied by a strong proposal. The proposal—including elements such as an Overview of the book, Annotated Table of Contents, Author’s Platform and Market Analysis—is usually submitted with two or three chapters of text and is, first and foremost, a writing sample as well as a sales tool. What agents/editors look for in a proposal is strong writing with a clear and cogent presentation of the book’s subject and/or narrative arc, depending on the form, and a persuasive rationale forwhy the book should be published, and why the author is the best possible person to write it.

Leslie, author, editor and educator, was a regular contributor to New York Newsday’s “Urban ‘I’” column.  Her essays and articles have appeared in the Chicago Tribune, Christian Science Monitor, International Herald Tribune, Newsday, New York Times, Psychology Today, and The Village Voice, among many othersLeslie recently finished her memoir, Our Fractured, Perfect Selves, and is currently at work on The Quarry Fox and Other Tales of a Catskill Summer. Wearing her editor hat, Leslie wrote Editing Fact and Fiction: A Concise Guide to Book Editing (Cambridge University Press, 1994), a “modern editing classic”and “On Writing Smart: Tips and Tidbits,” featured in The Business of Writing (Allworth, 2012).  Now an editorial consultant, Leslie specializes in literary nonfiction and fiction and poetry. At Columbia University, Leslie was Adjunct Assoc. Professor of Writing and taught in the MFA writing programs.  She taught in City College’s Publishing Certificate Program, and in NYU’s Certificate Program in Book Publishing. Now, Leslie teaches online courses for the cutting-edge all-media website, mediabistro.com—The Nonfiction Book and Nonfiction Writing Master Class.

To register, call Jean Stone at (607) 326-4802, or e-mail her at jtstone@catskill.net. To register online, visit writersinthemountains.org, go to Register Online page, and fill in the registration form.Class fee is $35.

Writers in the Mountains is a 501 ( c ) (3) not-for-profit organization with a mission to provide to the general public a nurturing environment for the practice, appreciation and sharing of creative writing.