Welcome 

Strategic Communication:

• Persuasive Narratives;
• White Papers;
• Presentations;
• Media Kits;
• Strategic Communication Plans (goals, infrastructure, target audience, research, message, channels, and deliverables): design, implement, evaluate.

Marketing:

• Market Research;
• Marketing Plans (print, broadcast, ads, website design, social media engagement, networking events, brochures);
• Social Media Marketing;
• Newsletters;
• Events.

Branding:

• Brand Strategy and Communication (identity / brand assets, personality, attributes, voice, promise, values, positioning, and differentiation);
• Brand Image (association, advocacy, and awareness);
• Personal Branding (how to articulate a unique set of skills and qualifications, and differentiate from others).

Publishing:

• Market Overview – Comparative Analysis;
• Developmental Editing, Copyediting, and Proofreading;
• Book Interior Design (formatting and conversion to e-book);
• Book Cover Design;
• Book Marketing Plan;
• Book Website Design; ​
• Book Marketing Kit.

Business Analytics:

• Data Analysis;
• Strategic Business Development (mission, objectives, strategies, and tactics);
• Business Plans.
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Non-Profit Management: ​

• Strategic Planning;
• Fundraising;​
• Grant Writing. ​

Arts PR:

• Research;
• Content Marketing;
• Sponsored Stories at artinthecatskills.com.

Workshops:

• Project Management;
• Fundamentals of Public Relations;
• Content Marketing.

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