Panel 1


Strategic Communication:

  • Persuasive Narratives;
  • White Papers;
  • Presentations;
  • Media Kit;
  • Strategic Communication Plans (goals, infrastructure, target audience, research, message, channels, and deliverables): design, implement, evaluate.


  • Market Research;
  • Marketing Plans (print, broadcast, ads, website design, social media engagement, networking events, brochures);
  • Social Media Marketing;
  • Newsletters;
  • Events.


  • Brand Identity – Message (storytelling approach);
  • Branding Strategy (how to develop a culture around a brand);
  • Logos, slogans, and other elements of online and offline identification;
  • Personal Branding (how to articulate a unique set of skills and qualifications, and differentiate from others);
  • How to Build Loyalty and Credibility (and, make it fun to be a brand follower).


  • Market Overview – Comparative Analysis;
  • Developmental Editing, Copyediting, and Proofreading;
  • Book Interior Design (formatting and conversion to e-book);
  • Book Cover Design;
  • Book Marketing Plan;
  • Book Website Design; ​
  • Book Marketing Kit.

Business Analytics:

  • Data Analysis;
  • Strategic Business Development (mission, objectives, strategies, and tactics);
  • Business Plans.

Non-Profit Management: ​

  • Strategic Planning;
  • Fundraising;​
  • Grant Writing. ​

Arts PR:


  • Project Management;
  • Fundamentals of Public Relations;
  • Content Marketing.
Panel 2


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Panel 3




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