Welcome

Strategic Communication:

• Persuasive Narratives;
• White Papers;
• Presentations;
• Media Kit;
• Strategic Communication Plans (goals, infrastructure, target audience, research, message, channels, and deliverables): design, implement, evaluate.

Marketing:

• Market Research;
• Marketing Plans (print, broadcast, ads, website design, social media engagement, networking events, brochures);
• Social Media Marketing;
• Newsletters;
• Events.

Branding:

• Brand Identity – Message (storytelling approach);
• Branding Strategy (how to develop a culture around a brand);
• Logos, slogans, and other elements of online and offline identification;
• Personal Branding (how to articulate a unique set of skills and qualifications, and differentiate from others);
• How to Build Loyalty and Credibility (and, make it fun to be a brand follower).

Publishing:

• Market Overview – Comparative Analysis;
• Developmental Editing, Copyediting, and Proofreading;
• Book Interior Design (formatting and conversion to e-book);
• Book Cover Design;
• Book Marketing Plan;
• Book Website Design; ​
• Book Marketing Kit.

Business Analytics:

• Data Analysis;
• Strategic Business Development (mission, objectives, strategies, and tactics);
• Business Plans.
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Non-Profit Management: ​

• Strategic Planning;
• Fundraising;​
• Grant Writing. ​

Arts PR:

• Research;
• Content Marketing;
• Sponsored Stories at artinthecatskills.com.

Workshops:

• Project Management;
• Fundamentals of Public Relations;
• Content Marketing.