As 2021 comes to an end, marketers take stock and plan for 2022 in anticipation of higher marketing budgets.
HubSpot conducted a survey with over 1,000 global marketers and identified five main trends to watch in 2022:
- Short-form video
- Influencer marketing
- Audio content
- Social responsibility
- Inbound marketing
The pandemic has propelled short-form video at the forefront of digital marketing as a fun and convenient way to disseminate information. Short-form video will continue to rise in popularity in 2022.
As revealed by HubSpot, in 2021 influencer marketing has provided the highest return on investment (ROI) for marketers, and 2022 is shaping up to be an influencer marketing year as well. One trend we might notice is brands migrating towards micro-influencers as opposed to the most popular names because micro-influencers are likely to provide access to a smaller but more engaged audience.
Audio content is on the rise. Marketers have gotten comfortable with using podcasts and other forms of audio content to engage with their audiences on the go. One can listen to audio content while cooking, hiking, or engaging in other activities and avoid the screen fatigue that comes with video content consumption. 2022 will bring an even higher consumption of audio content.
To read the full report, visit https://blog.hubspot.com/marketing/b2c-marketing-trends.