Last December I attended a webinar with Main Street America where Lindsey Wallace spoke about her organization’s approach to community transformation based on four pillars:
2. Economic Vitality
As we juggle multiple crises from health care to economic prosperity, climate change, and inequality, I believe this is a model that can lead to a sustainable future for communities that can rally together behind some common purpose.
The first pillar Organization calls for strong leadership and broad community engagement to identify priorities and forge partnerships across sectors.
Economic Vitality invites a diverse economic base, and smart investments that contribute to a vibrant entrepreneurial ecosystem.
Design plays a critical role in creating an inviting and inclusive atmosphere that incorporates historic preservation, energy efficiency, and accessibility.
And Promotion is all about marketing the community’s defining assets and unique attributes while supporting “buy local”.
Business trends that will continue to shape our communities are the expansion of broadband, remote work, e-commerce, and lifestyle changes that are here to stay like for instance slowing down, investing in self-care, and developing contingency plans.
Read more about trends here.