Conduct marketing campaigns to generate leads
Question: how do people learn about your business?
Answer: create digital ads, social media posts, events, webinars, direct mail
Provide leads with targeted information about your products and services
Question: what should your target audience know about your products and services?
Answer: distribute newsletters
In this stage leads become prospective customers, and are being provided even more targeted content
Question: what else should prospective customers learn to seal the deal?
Answer: present case studies, demos, free trials
Prospective customers move closer to becoming buyers
Question: when prospective customers show a clear purchase intent, what else should they learn so any reservation is removed?
Answer: host a Q & A
Buyers make the final decision
Question: what makes a strong case to seal the deal?
Answer: make the final pitch
The deal is closed