The Marketing Funnel – A Brief Overview

Conduct marketing campaigns to generate leads

Question: how do people learn about your business?

Answer: create digital ads, social media posts, events, webinars, direct mail

Provide leads with targeted information about your products and services

Question: what should your target audience know about your products and services?

Answer: distribute newsletters

In this stage leads become prospective customers, and are being provided even more targeted content

Question: what else should prospective customers learn to seal the deal?

Answer: present case studies, demos, free trials

Prospective customers move closer to becoming buyers

Question: when prospective customers show a clear purchase intent, what else should they learn so any reservation is removed?  

Answer: host a Q & A

Buyers make the final decision

Question: what makes a strong case to seal the deal?  

Answer: make the final pitch

The deal is closed