Content Marketing Ideas in 2021

Photo by Dominika Roseclay on

Due to rapid testing and vaccination, the economy is re-opening.

So, what should your content marketing strategy look like?

Here are some ideas on what to include:

  • Information about rapid testing and vaccination data;
  • Timely updates about safety measures and protocols;
  • Outdoor focused activities;
  • Activities for small groups;
  • Road trip experiences (travelling without spending the night);
  • Inspirational stories capitalizing on pent-up demand;
  • Mini-series informing about what is new, and what comes next;
  • Virtual tours embedded on your website;
  • Social media targeted content (YouTube and Facebook are used by most American adults whereas Instagram, Snapchat and TikTok are popular among people under 30);  
  • Planning for 2022.