Author: Admin
WIM Is Offering A New Self-Publishing Class
How Often Do You Review Your Ideal Client Profile?
How often do you review your ideal client profile? Do you do it once a year? Twice? Quarterly?
I am used to reviewing my client profile at the beginning of each year, when I also update my resume and re-assess my best products and services. It’s a process that helps me set a new direction for my professional goals in the year that is about to start. It gives me a fresh perspective.
Hence, I look at:
1. Who Is My Client?
If I understand my client’s business and what makes it unique, I can better serve his / her goals.
2. What Is My Client Looking for?
Is my client looking for marketing plans, white papers or other media products (i.e., newsletters, books, blogs, or websites)? Is he / she in need of brand enhancement or development? Perhaps strategic planning? Fundraising?
3. Where Are My Clients?
Are my prospective clients in the Catskills / Hudson Valley area? Or, are they in New York City? How do I facilitate a meeting?
4. When Is My Ideal Client In the Market? What Is His / Her Purchasing Behavior?
When is my prospective client most likely to re-vamp a website, publish a newsletter or a handbook, look for market research, organize events, or engage in strategic planning? How do my services respond to these needs?
5. How Do Prospective Clients Find Me?
Most of my clients are repeat clients. Others find me through referrals, word of mouth, business meetings, or social media.
Also, to better understand my clients, I regularly conduct surveys and gather insights. It’s important to me to know how my clients find me, what they like about my services, and what else they’d like to be offered.
What is your advice? How do you go about reviewing your ideal client profile?
Have a productive new year!
simonadavid.com
Happy New Year & Happy Publishing
It’s been a great year in publishing, with more and more options for independent authors, and more and more opportunities for smart promotion.
In July two giants of the publishing world – Penguin and Random House – announced their merger, with ramifications yet to be seen by aspiring authors.
Meanwhile, independent publishing continues to improve: earlier this year Bowker launched SelfPublishedAuthor.com to provide more resources to writers interested in self-publishing. CreateSpace, Lulu, and Smashwords, three of the largest self-publishing platforms, continued to refine and polish their offers: in September Lulu introduced new book templates, while Amazon introduced its MatchBook program; MatchBook program enables readers to purchase Kindle books at a discount rate after purchasing their print editions.
During the summer Smashwords introduced a Pre-Order Feature which allows authors to further engage in advance marketing, and increase the discoverability of their books.
In March Goodreads, a popular book recommendation site with over 20 million users, was acquired by Amazon, the world’s largest online retailer and bookseller. Amazon has integrated Goodreads with its various Kindle models, and enhanced the social benefits of reading, sharing, spotting trends, and reviewing books online.
Authors and publishers continue to innovate and transform the industry: this fall Random House partnered with Pinterest to feature popular pins related to books, and thus help readers find new titles.
Surprisingly, in 2013 e-book sales stagnated, at about 30 percent of the market in terms of units and 15 percent in terms of dollars – that’s according to the Book Industry Study Group via Digital Book World.
All in all, it’s been an exciting time in publishing. Aspiring authors have more and more options to publish and market their titles, so that both writers and readers benefit.
Happy Publishing!
Lean In: A Must Read
One of the titles on my reading list this past summer was Lean In by Facebook COO Sheryl Sandberg (Knopf 2013). A much acclaimed title, Lean In has also faced a lot of criticism. And, while I don’t agree with everything that is being said in this book, I do believe it had to be written.
The book provides statistical evidence to show how women are underrepresented in leadership positions, despite their skills and ability to perform. As one can imagine, this has a lot to do with tradition and stereotypes. For instance, Sandberg explains how in the workplace men are expected to be competent, while women are expected to be nice – as a result, women who are competent are perceived as being less nice. Being less nice is not a positive social attribute. Nevertheless, Sandberg invites women to be more assertive, and dare to sit at the table. The more women in leadership positions, the better – that seems to be her mantra.
Overall, I do agree with the message of the book. However, coming from a rather different background, my experiences are a bit different; therefore, quite a few references in this book do not resonate with me. For instance, on page 22, Sandberg says that “stereotypically, boys are better at math and science than girls.” I grew up in an environment where boys and girls were equally good at math and science. In fact my first Math teacher as well as my first Physics and Chemistry teachers were all women. Throughout my childhood, while studying in an advanced Math class, I saw girls and boys equally perform. So, this stereotype that boys are better at math and science than girls does not echo at all my experiences and understanding of the world. I did grow up in Eastern Europe though, and the post WWII hardship may have something to do with this: both men and women had to go to college, and work to support their families.
When I went to college, I got a degree in Economics, and then worked as an Economist – about half of my college classmates were women. Once again, Sandberg’s remarks that there aren’t enough women studying Economics do not resonate with me. My initial impression was that Sandberg was referring to women in the workplace exclusively in the U.S. But then she goes on, and quotes studies and gives examples from abroad. Here I think a distinction between the U.S. and other countries, including comparative studies from various parts of the world, would have been more helpful.
I did not pursue a corporate career, but rather chose an entrepreneurial path. And, with regard to this aspect, a lot of criticism has been written about Lean In failing to address the role of women in entrepreneurial positions. Nonetheless, the book is insightful, gives lots of examples, and raises important questions about the role of women in the workplace – it opens up or rather continues a much needed conversation.
References cited in this book include many of my sources to go as a graduate student in Communications: Journal of Social Issues, American Psychologist, Annual Review of Psychology, Psychological Bulletin, Journal of Applied Psychology, Journal of Applied Social Psychology, American Journal of Sociology, American Sociological Review, Journal of Experimental Social Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, along with prestigious economic journals: Journal of Economic Perspectives, American Economic Review, American Economic Journal: Applied Economics, Journal of Economic Literature, and Handbook of Experimental Economics Results.
A must read!
The Year in Publishing
It’s been a grand year in publishing.
- Amazon bought Goodreads
- Yahoo bought Tumblr
- Bowker created SelfPublishedAuthor.com
- Goodreads reached 20 million members in July
- Penguin and Random merged
- Smashwords introduced a Pre-Order Feature
- Jeff Bezos bought The Washington Post
- Amazon introduced MatchBook program
- E-Books sales stagnated
- The tablet market expanded
- The first all digital library opened in Texas in September
What have you noticed in publishing this year?



