Strategic Communication:
- Persuasive Narratives;
- White Papers;
- Presentations;
- Media Kits;
- Strategic Communication Plans (goals, infrastructure, target audience, research, message, channels, and deliverables): design, implement, evaluate.
Marketing:
- Market Research;
- Buyer and User Personas;
- Marketing Plans, Objectives, Strategy, Campaigns, and Programs (website design and content, social media engagement, content marketing, collateral, events, advertising and PR);
- Analytics and KPIs Reports.
Branding:
- Brand Strategy and Communication (identity / brand assets, personality, attributes, voice, promise, values, positioning, and differentiation);
- Brand Image (awareness, association, and advocacy);
- Personal Branding (how to articulate a unique set of skills and qualifications, and differentiate from others).
Publishing:
- Strategic Market Overview;
- Developmental Editing, Copyediting, and Proofreading;
- Book Interior Design (formatting and conversion to e-book);
- Book Cover Design;
- Book Marketing Plan;
- Book Website Design;
- Book Marketing Kit.
Arts PR:
- Research;
- Content Marketing;
- Sponsored Stories at artinthecatskills.com.
