Fact Sheet

  • 2009: non-traditional titles surpassed those published via traditional publishers;
  • Self-Publishing is not new: Mark Twain self-published Huckleberry Finn (1885), Virginia Woolf self-published Mrs. Dalloway (1925), among others;
  • Over the past 10-15 years advances in print-on-demand technologies have transformed the book industry: ten of the largest self-publishing companies, also known as subsidy presses, were created between 1995 and 2008;
  • The introduction of Kindle in 2007 and the iPad in 2010 have altered consumer’s reading habits for good;
  • In the second quarter of 2012, e-books accounted for 22 percent of all book spending, up from 14 percent in the comparable period in 2011, according to Bowker Market Research via Publishers Weekly;
  • With the increased number of do-it-yourself (DIY) publishing options, self-publishers have to consider whether or not they need professional services such as editing, formatting, cover design and marketing, or if they can accomplish all these tasks themselves;
  • As Helmut von Berg explained for Publishing Perspectives earlier this year, “publishing of the future is networked publishing” – we live in an ever more interconnected world between content creators and their readers, and that will further influence what we read, the way we read.
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